1. For Martingale & 'O'-ring style collar:
The measuring tape should be SNUG but being able to pull it over the head down to the neck without adding extra centimeters.
We leave plenty of room in the size of the collar for your dog comfort. If your measuring tape was too loose - the collar will appear to be too big!
Please do not measure your current collar.
2. For Buckle style collar:
With your measuring tape please measure the neck of your dog in the middle where he normally wears the collar, as shown on the picture below👇.
Please take an exact measurement of the neck, tight enough. The measuring tape should be placed snug around your dog neck while measuring, otherwise your collar can appear to be too big. We leave plenty of room in the size of the collar for your dog comfort.
If you still have any questions - please feel free to contact me: firstname.lastname@example.org